WHAT I'VE BEEN UP TO

Over a decade in video. Started with passion projects and my own YouTube channel, then moved into commercial work: weddings, events, then business content. Became Creative Director for a wellness brand where I scaled the Instagram to 100k+ and TikTok to 50k+, built the content team, and learned how to review work with the precision that actually sticks. Now I consult brands and creators on YouTube and Instagram growth from ideation through to execution.